50 Sq. Ft. of Happiness
After doing business in Calgary for 50 years, PBA Group wanted to give back to the city it loves in an unexpected way and show that you do not need a lot of real estate to make people happy. It created 50sqft of Happiness, just a simple blue box with a stage in it until you filled it with a smile. This blue box appeared throughout the city and resonated deeply with Calgarians, who responded by filling it with their many ideas on how to bring a bit of happiness to the city.