Marketing and Communications Manager
Erika is responsible for PBA Groups Marketing and Communications department. Within her role, Erika is a key brand steward for the company, she oversees elements regarding brand development, marketing strategies and communications. Her role ensures consistency of all marketing & communications channels by building a strong alignment of messaging that represents the values and purpose of PBA Group of Companies.
Erika has over 15 years of professional marketing communications experience and comes with a wealth of knowledge spanning international, national, client and agency roles. Erika is an award-winning brand strategist, who prides herself on turning market research and insights into innovative campaigns.
Before joining PBA, Erika most recently worked with Cadillac Fairview as their Senior Regional Marketing Manager for Western Canada; where she was responsible for properties in the Vancouver, Calgary and Winnipeg markets. She has a real zest for people and the creative process; however, is best known for her love of animals; we’re positive she’ll fit in with all the other PBA pet parents.
Should you see her around our office make sure to ask her for a podcast recommendation, we hear true crime is her passion.